Home > Negocios, Tecnologías > 50% Of Ecommerce Site Visitors Are Logged In To Facebook

50% Of Ecommerce Site Visitors Are Logged In To Facebook

Ecommerce sites should consider how they can personalize their sites using Facebook data, as a new study shows 50% of visitors to ecommerce sites are currently logged in to Facebook. Using Facebook social plugins and Connect integrations, sites can leverage Facebook data to show visitors what friends bought or shared, what products relate to their Likes, and which friends they might want to invite. The study was conducted by Sociable Labs, which helps websites implement social functionality, and looked at 456 million visits to over a dozen ecommerce sites catering to different demographics.

A Facebook spokesperson confirmed that ecommerce sites are increasingly adding social features. She shared with us a new statistic: 88% of Internet Retailer Top 200 retail sites are integrated with Facebook.

Sociable Labs’ founder and CEO Nisan Gabbay explained that the target age market for an ecommerce site has surprisingly little influence on the percentage ofvisitors that were logged in to Facebook. Those aimed at college students were closer to 60%, but even those with middle aged saw at least 40% of visitors logged in.

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50% Of Ecommerce Site Visitors Are Logged In To Facebook | TechCrunch.

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